The Bear Days

The Bear Days is a small paper goods brand based in South East London, creating beautifully crafted, stroy-rich greeting cards, gift wrap and more, with a hand-drawn, joy-filled aesthetic.

Founded by illustrator Mollie Allum, The Bear Days takes its name from the paper-filled days of her childhood and her beloved teddy, Mr Ted. Now reimagined in ink, he's become an enduring muse — a beautifully dressed character full of charm and wonder. Every design begins as a hand-drawn illustration, before being crafted in small batches on beautifully tactile, uncoated paper. This keeps the soft, delicate quality of the original artwork at the heart of each design — part of what gives The Bear Days its distinctive feel.